Azienda/Istituzione
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.
Posizione lavorativa
Condé Nast Commercial Creative Italy is seeking a Manager of Brand Marketing for its most iconic fashion brand: Vogue Italia. This role will work closely with Editorial, category-led Creative Strategists and other cross-functional partners (e.g. Video, Creative, Research & Insights, Events) to drive commercial revenue by ideating, building and socializing brand programs with both global importance and local expression, curated for the platforms and nuances of the market. The role will be responsible for determining where and how Vogue Italia needs to show up in the world to drive relevance for audiences and advertisers.
Primary Responsibilities:
- Handle daily interactions with internal stakeholders to help shape and vet brand-led revenue requests for local and global programs;
- Identify creative opportunities by understanding Vogue Italia’s audience, the competitive landscape, and industry trends to help differentiate us from competitors;
- Consult in brainstorm and work with category-based teams to marry advertiser initiatives with creative concepts that are authentic to Vogue Italia’s ethos and voice;
- Help articulate the brand’s GTM to educate sales and marketing teams on full suite of products, initiatives and partnerships;
- Work closely with Vogue Italia’s Editorial Team and Editor-in-Chief to develop and package sponsorship opportunities for editorial tentpole events (e.g. Vogue Closet, Forces of Fashion);
- Develop proactive opportunities to draw endemic fashion and non-endemic (e.g. Auto, Tech, Finance) advertising partners to the brand across all platforms (e.g. print, video, digital, social, experiential);
- Evangelize editorial programs and products internally and externally. Act as internal spokesperson, attending sales calls to articulate and sell-through partnerships when warranted.
Profilo ricercato
Primary Skills & Qualifications:
- Professional working proficiency in Italian & English, both written and spoken;
- Experience and a passion for content publishing, brand marketing or digital media;
- Deep knowledge of trends, audiences and scaling commercial opportunities within the Italian market;
- High knowledge of (or passion for) the Fashion industry is a strong plus;
- Demonstrated detailed thinking, exemplary accountability and follow through;
- Next-level attention to detail with an appreciation for process documents and trackers;
- Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking;
- Ability to manage multiple priorities in a high-volume, fast-paced environment;
- Insightful problem solving.
Desired Skills:
- An industry expert tapped into Condé Nast’s brands and culture, with an interest in the topics that we live and breath: fashion, luxury, and design, music and arts, food and travel, health and wellness, media and entertainment, and more;
- A true creative: independently from being a visual storyteller or an operations wiz, the person knows that creativity means a lot more than the traditional sense of the word and is able to add an innovative creative spin/solution to any project;
- A team player: the Commercial Creative team works closely with other cross-functional partners on a daily basis, so being an open collaborator who is willing to take on essential tasks when needed is crucial;
- A savvy problem solver: able to find innovative solutions and pivot quickly when curveballs are thrown their way;
- A people person: capable of getting the best out of a team/client/partner while maintaining great relationships, and approaching situations with a positive attitude;
- An organized self-starter: excellent at working independently, being proactive and going through tasks in an organized manner;
- A champion of diversity and inclusion: you prioritize diverse perspectives, voices, and collaborators in all regions.
Esperienza richiesta
5+ years qualifying experience, preferably in a Fashion, Beauty or Luxury Brand Marketing team.
Retribuzione
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