Marketing & Communication Director, Bulgari, Roma

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Azienda/Istituzione

Founded in 1884 by Sotirio Bulgari as a single jewellery shop in the capital city of Rome, Bulgari’s name has today become emblematic of Italian excellence. Creating a highly distinctive style that celebrates its rich Roman history, Bulgari is able to blend modernity with classicism.The original pioneering spirit of the Bulgari family helped to evolve the company into a successful and global Maison, while its roots in jewellery and watches have grown into new expressions of accessories, perfumes and luxury resorts. Becoming a Bulgari team member means being part of an authentic, passionate work environment, while working for a brand of worldwide renown. Though aesthetic beauty is at its very heart, Bulgari's people are its soul, the living part of our brand. Bulgari offers a multitude of positions and activities around the world. Innumerable possibilities and dynamic career opportunities are accessible for both experienced professionals and recent graduates within Bulgari or the LVMH Group. As well, there are always a variety of pathways between these various departments, countries and activities. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.

Posizione lavorativa

Bulgari Italia Spa is searching for a Marketing & Communication Director for Italy and Turkey, based in Rome. The position, reporting directly to the Managing Director for Italy and Turkey, will coordinate a structured team and will be responsible for all marketing and communication activities for Jewelry, Watches, Accessories, and Perfumes, related to Retail, Wholesale and Franchisee channels. Also, working closely with the Hotels in Italy and Turkey to define together a communication strategy. For the Franchisee channel, the scope will also include Greece, Montenegro, Poland and Ukraine.

Accountabilities:
- Define, negotiate and implement the annual and long-term Marketing e communication strategy. The marketing and the communication strategy shall be well integrated to guarantee a coherent message to reach the company’s objectives;
- Craft a robust communication strategy to effectively convey the brand’s vision, values, and key messages;
- Manage the budget for the whole perimeter of responsibility with the ability to reallocate whenever required;
- Manage promotional activities for both channels including PR and Events;
- Set and implement the CRM strategy with yearly objectives aimed to recruit, retain and upgrade Bulgari clients’ portfolio, working closely with the stores to further develop a CRM mind-set approach;
- Define and implement an effective marketing strategy to support Bulgari Business Partners in the region of responsibility;
- Create and manage the portfolio of Brand Ambassadors to amplify the positioning of Bulgari in the markets;
- Analyse & monitor the market of reference in terms of competitors' activities and trends;
- Contribute to create synergies with Europe and Corporate Marketing department;
- Closely work with the European team to create a strong and effective media plan.

Professioni Cultura Creatività Media Comunicazione

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